A Comprehensive Guide: How to Start Selling online in India

Start selling on Amazon and Flipkart - unlock untapped potential for your business


In today's digital era, the e-commerce landscape has opened up immense opportunities for sellers to reach a wider audience and boost their sales. Platforms like Amazon and Flipkart have revolutionized the way businesses operate, providing a convenient and lucrative platform for selling products online. If you are an offline-first Indian seller looking to tap into these online marketplaces, this comprehensive guide will walk you through the steps to start selling on Amazon, Flipkart.

Understanding Amazon and Flipkart

Before diving into the process, it's essential to understand the key features and benefits of each platform:

  • Amazon India: As one of the largest online marketplaces, Amazon offers a vast customer base and robust infrastructure for sellers. It provides various selling options, including Amazon Seller Central and Amazon FBA (Fulfillment by Amazon).
  • Flipkart: Known as the "Amazon of India," Flipkart boasts a significant market share and a loyal customer base. It offers multiple selling models, such as Flipkart Marketplace, Flipkart Advantage, and Flipkart Supermart.

Registering as a seller

To begin selling on these platforms, you need to register as a seller. Follow these steps:

  • Amazon: Visit the Amazon Seller Central website and click on "Register Now." Provide the required information, including your business details, product category, and contact information. Complete the verification process to start selling.
  • Flipkart: Go to the Flipkart Seller Hub website and click on "Register." Fill in the necessary details, such as business information, GSTIN, and bank account details. Verify your email and mobile number to activate your seller account.

Product listing and catalog management

Once you have registered, it's time to list your products on these platforms:

  • Amazon: Create compelling product listings by providing accurate and detailed information. Use high-quality images, write engaging product descriptions, and optimize keywords for better visibility. Manage your inventory through the Amazon Seller Central dashboard.
  • Flipkart: Use the Flipkart Seller Hub to add products to your catalog. Provide clear product titles, descriptions, and attributes. Upload high-resolution images and maintain competitive pricing. Keep track of your inventory and update product availability.

Fulfilment & Shipping

Efficient fulfillment and shipping processes are crucial for a successful online business:

  • Amazon: Opt for Fulfillment by Amazon (FBA) to leverage Amazon's vast logistics network. Ship your products to Amazon's fulfillment centers, and they will handle storage, packaging, and shipping. Alternatively, you can fulfill orders yourself (Merchant Fulfilled Network) if you prefer.
  • Flipkart: Choose between Flipkart Advantage (where Flipkart handles fulfillment) or Self-ship (where you manage your shipping). If you opt for Self-ship, ensure timely dispatch and use reliable logistics partners for efficient delivery.
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